Give your store the ability to adapt
to every shopper - in real time.
SwitchIt is an AI-native shopping mode that transforms your static store into an intelligent interface - one that understands, remembers, and responds to each visitor. Built mobile-first for how people actually shop.
A Responsive Store Experience
Traditional stores are static. They display the same products, in the same layout, to every visitor.
SwitchIt is a mode where the store responds, remembers, and adapts.
An overlay, not a replacement
SwitchIt appears when shoppers need it—seamlessly integrating with your existing store without disrupting the experience.
Contextual awareness
Knows what they're browsing, what they've added to cart, and how they've interacted with your store before.
Real-time adaptation
The interface reshapes itself based on behavior, intent, and conversation—not predefined flows.
Traditional Store
Same for everyone
With SwitchIt Mode
Personalized for every user
Personalized From the First Frame
When a shopper opens SwitchIt, they don't see a blank slate.
Continuity across visits
Returning shoppers see products aligned with their past browsing and purchase history - as if the store remembers them.
Intent-driven presentation
Initial products are pre-loaded based on context—what they're looking at, what's in their cart, what they've asked about.
Reduced discovery friction
Shoppers find what they need faster—meaning fewer abandoned sessions and more completed purchases.
"SwitchIt doesn't ask shoppers to start over. It picks up where they left off."
One Interface, Many Shopping Journeys
Different shoppers have different needs. SwitchIt adapts to support them all - without changing your store structure.
The Browser
Exploring casually. SwitchIt surfaces relevant products and asks clarifying questions to narrow down options.
The Intentional Buyer
Knows what they want. SwitchIt provides direct access to product details, variants, and checkout.
The Comparer
Weighing options. SwitchIt helps them understand differences, trade-offs, and why one might be better than another.
The Repeat Customer
Returning for more. SwitchIt remembers their preferences and makes reordering or discovering similar items effortless.
Designed for how people actually shop
Most shoppers browse and buy on mobile. SwitchIt is designed mobile-first - not adapted later.
Bottom-sheet interaction
Chat and product exploration live in a natural bottom sheet. Swipe up when you need more, pull down when you're done.
Expandable full-screen mode
When deeper focus is needed - comparing products, reviewing details - the interface expands to fill the screen.
One continuous surface
Discovery, conversation, and cart guidance happen in one place. No tapping between tabs or navigating away from context.
Mobile-first interface with gesture-friendly transitions
The interface reduces tapping, scrolling, and context switching. Users reach decisions with less friction. The experience feels lighter and faster - without changing checkout flows or requiring navigation retraining.
AI Assistant Embedded in the Experience
The assistant isn't a separate help widget. It's woven into every part of the shopping journey.
Discovery guidance
"Looking for something specific, or just exploring?" The assistant helps narrow down options without overwhelming the shopper.
Comparison assistance
"Here's how these two compare." Clear, factual explanations help shoppers make informed decisions.
Cart and checkout flow
"Ready to check out?" The assistant stays present through the final steps - answering policy questions, clarifying shipping, reducing hesitation.
Policy and FAQ access
Instant answers to questions about returns, shipping, and store policies - without forcing shoppers to search help docs.
The result: shoppers feel guided, not confused. Informed, not uncertain.
Presence, without hours
Shoppers browse and buy whenever intent appears. Late evenings, early mornings, weekends - commerce doesn't follow business hours.
Available when they arrive
SwitchIt remains present whenever a shopper visits. 2am or 2pm, the experience is the same - responsive, aware, ready to guide.
Movement without waiting
Questions get answered immediately. Shoppers don't pause to wait for responses or check back later. They move forward with clarity.
Independent of location or timezone
Your store reaches across time zones. SwitchIt ensures guidance remains consistent no matter where or when shoppers browse.
Opportunities don't wait for working hours. When guidance is always available, intent can turn into action without delay.
Works With Your Cart and Checkout
SwitchIt integrates seamlessly with your existing infrastructure.
Native cart support
Shopify, WooCommerce, and other platform carts work out of the box.
Third-party checkout
Shop Pay, PayPal, Stripe - whatever you're using continues to work.
No disruption to existing flows. No migration headaches. SwitchIt layers intelligence on top of what's already working.
Clarity before questions arise
Many support queries start with uncertainty during shopping. Questions about sizing, compatibility, materials, policies - they emerge when users can't find answers in context.
Resolves questions in the moment
The embedded AI assistant answers common questions while users browse. Sizing, materials, shipping - all addressed without leaving the product.
Guides understanding proactively
Product information is surfaced contextually. Users understand what they're considering before doubt sets in.
Fewer post-purchase surprises
When shoppers understand what they're buying, returns and complaints decrease. They make informed choices from the start.
This isn't about deflecting questions. It's about preventing the confusion that creates them.
Outcomes That Emerge Naturally
When shoppers feel understood and guided, certain patterns tend to follow.
Higher average order value
Reduced cart abandonment
Improved repeat visits
Better decision confidence
Reduced pre-purchase and post-purchase queries through clearer guidance
These aren't guarantees. They're what happens when friction decreases and alignment increases.
Designed to Fit Existing Stores
SwitchIt doesn't require a redesign, migration, or rebuild. It layers intelligence onto what you already have - designed for mobile ergonomics, working across all devices.
Overlay-based
Appears when needed, doesn't replace your store.
Built mobile-first, with desktop parity
Bottom sheet on mobile, side panel on desktop - feels native everywhere.
Privacy-first
No PII dependency. Works with behavior, not identity.
SwitchIt adapts to your platform, your theme, and your brand. It doesn't ask you to change anything fundamental about how your store operates.
Let your store meet shoppers
where they are.
Every shopper is different. SwitchIt gives your store the intelligence to understand that - and adapt accordingly.
SwitchIt is part of the MerchantIQ platform - bringing presence, memory, and guidance to digital commerce.