Turn your store into your best salesperson.
Most stores display products. MerchantIQ adds an AI layer that understands each shopper: guiding discovery, answering every question, and turning conversations into commerce intelligence.
Online stores display products. They don't understand shoppers.
The best physical stores succeed because a knowledgeable associate guides you through uncertainty. Online, that layer is missing, so shoppers are left to search, filter, and guess.
Product-led, not need-led
Discovery is built around browsing catalogs, not what a shopper is trying to solve.
Hesitation is invisible
When a customer is unsure online, no one notices. In a store, an associate would step in.
Intent is never captured
Every question a shopper asks is a signal. Most stores let it disappear.
Not just a chatbot. A shopping mode.
A chatbot waits in the corner. SwitchIt participates: it reads intent, recommends the right product, and explains why, right where shoppers decide.
- Starts with intent, not a search box
- Asks before recommending
- Explains every recommendation
- Stays in context through checkout
One AI layer for selling, support, and intelligence.
Powered by the MerchantIQ AI Engine, grounded in your catalog, policies, and reviews, and steered by your business rules.
From a question to a confident purchase — and a smarter store.
- 1
Understands intent
Reads goals, budget, and context — not just keywords.
- 2
Guides discovery
Asks the right questions, narrows to the best fit.
- 3
Answers everything
Grounded in your catalog, policies, and reviews.
- 4
Assists checkout
Clears last-minute doubts and builds the basket.
- 5
Learns from it
Every conversation becomes commerce intelligence.
One brain. Every surface.
SwitchIt shows up wherever your customers engage (product pages, cart, checkout, and messaging channels) with the same understanding of your products and policies.

Better for your business. Better for your customers.
For merchants
- Higher conversion
- Increased average order value
- Lower cart abandonment
- Reduced support workload
- First-party commerce intelligence
For shoppers
- Faster product discovery
- Personalized recommendations
- Immediate, grounded answers
- Guided, confident purchasing
- Consistent help across channels
Tuned to how your category shops.
Fashion needs fit and outfits. Beauty is concern-led. Supplements start from a goal. MerchantIQ keeps one platform and adapts the conversation to your category.
Give every shopper your best salesperson.
See how MerchantIQ guides, answers, and learns inside your store — in a 20-minute walkthrough tailored to your catalog.